The brief for Peak Apparel was to create a "Fresh" T-shirt brand for a Company Based in Brighton. It was important that the design appealed to a market of Unviersity goers, aged 16-30 years in age. The design captures all that is current in clothing trends and signifies a young adult in their prime and enjoying life! Having presented my options to the client an upward arrow was created, this was further developed into a snow capped mountain (A) and used in the word PEAK.
The brief also required a design for a shop lable (above left) and a business card (above right).